Thu. Nov 21st, 2024
apple m3 chip

Apple unveiled the new MacBook Air featuring the powerful M3 chip, significantly boosting performance and capabilities while maintaining its signature portability and efficiency.

M3 Chip Delivers Power and Efficiency:

  • Up to 60% faster than the previous M1 model.
  • Up to 13x faster than the fastest Intel-based MacBook Air.
  • 8-core CPU, up to 10-core GPU, and support for up to 24GB of unified memory.
  • Faster and more efficient 16-core Neural Engine ideal for AI tasks.
  • Up to 18 hours of battery life, 6 hours longer than Intel-based models.
  • Supports hardware-accelerated mesh shading and ray tracing for enhanced gaming experiences.
  • Next-generation media engine with AV1 decode for efficient high-quality video streaming.

World’s Best Consumer Laptop for AI:

  • M3’s Neural Engine and Apple silicon architecture enable powerful on-device machine learning.
  • Supports a broad ecosystem of AI-powered apps like Photomator Pro, CapCut, and Microsoft Copilot.
  • Runs large language models and diffusion models locally for impressive performance.

Two Sizes, Stunning Display, and Versatile Features:

  • Available in 13.6-inch and 15.3-inch Liquid Retina displays with up to 500 nits of brightness and support for 1 billion colors.
  • Supports up to two external displays for enhanced multitasking.
  • Wi-Fi 6E delivers download speeds up to twice as fast as the previous generation.
  • MagSafe charging, two Thunderbolt ports, and a 3.5mm headphone jack for various connectivity options.
  • 1080p FaceTime HD camera, three-mic array, and immersive sound system for clear video conferencing and audio experiences.
  • Comfortable backlit Magic Keyboard with Touch ID for secure logins and payments.

Enhanced macOS Sonoma Experience:

  • Widgets on the desktop, engaging video conferencing features, and improved Safari profiles.
  • Split View, Stage Manager, and support for external displays boost productivity.
  • Seamless continuity features with iPhone and other Apple devices like AirDrop, Universal Clipboard, and Handoff.

Environmentally Friendly Design:

  • First Apple product made with 50% recycled content, including 100% recycled aluminum and rare earth elements.
  • Meets high energy efficiency standards and is free of harmful substances.
  • Packaging is 99% fiber-based, aligning with Apple’s commitment to sustainability.

Availability:

  • Orders start today, with availability beginning March 8th.

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